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If you’re trying to grow your business, Instagram could be the perfect platform for you. With a network of nearly 500 million users, Instagram is an ideal way to showcase your brand and connect with potential customers. Your target audience can find your company profile and photos through their search functionality too which means you need to keep up with the latest trends if you want more people to discover your account. If you plan on growing your brand on the app, here are 6 tips that will help you get the most from Instagram:

Create compelling content

If you want to attract new customers to your business, your first step should be to create engaging content. Instagram is a visual platform, so the images you share are the most important aspect of your profile. If you want to stand out, you need to make your photos as engaging as possible. You can do this by creating content that is personalized to your target audience, and that will make them want to click through to your website, or visit your physical location. While visuals are the most important part of your Instagram feed, don’t forget the value of a good caption. While your image will be what initially catches people’s attention, the caption is what will keep them engaged. Make sure your captions are personalized to your image and brand, and don’t forget to include a CTA (Call-to-Action) to encourage people to follow you, or visit your website.

Be strategic with your filter shots

Instagram is all about images, but not all photos are created equal. While you should definitely post high-quality images, you’ll also want to make sure you’re using the best filter for each image you post. Instagram has 12 different filters, and each one is designed to change the look and mood of your image. It’s important to find the right filter for each image, as it can help your photos look more professional, and look better to your followers. One way to decide which filter to use is to think about the mood that you want your image to convey. For example, if you’re taking a photo of your team at work, you may want a filter that makes the image look brighter, and more fun. If you’re posting a photo of your storefront, you may want a filter that makes the image look more crisp, professional, and real. By choosing the right filter for your photos, you can help them reach a wider audience, and look more appealing.

Don’t forget the basics

Before you start testing new techniques and strategies on your Instagram feed, you should make sure you’re following the basics. These are some simple rules that all Instagram users should follow, regardless of whether or not they’re growing their business on the app, and will help you avoid getting in trouble with Instagram. - Don’t use multiple accounts: You should only have one business profile per social media app. - Avoid using bots to increase your following: This is against Instagram’s terms of service, and you could get your account shut down if they find out. - Make sure your profile is public. Protect your images: Your brand’s images are your most valuable assets, and you should always have permission to use them.

Keep working after you hit growth plateaus

No matter how many likes your photos get, you’ll need to keep working to keep growing. If you want to boost your brand’s exposure, you’ll need to focus on three key strategies to keep growing your following. The first is creating relevant and engaging posts, the second is increasing your reach, and the third is getting more likes and comments on your posts. To keep growing your following, you may want to use targeted hashtags on your photos. These are the words and phrases that are displayed below your image, and are a great way to attract new followers. You can also use Instagram Stories to create more engaging content.

Final thoughts

Most importantly, you need to remember that growing your Instagram following takes time. You can’t expect to put up one post, and have thousands of followers pouring in 24 hours later. Building a strong brand on any social media platform takes time and effort, and Instagram is no different. With the right mix of tips and tricks, you can take your Instagram account to the next level, and engage with your target audience in a new and exciting way. If you’re looking to grow your brand, or business, on Instagram, these tips will help you get there.